2019-05-20

Cutting tools are necessary consumables for the client, a small portion of the cost of operating a business, Clients must consider a number of factors to make purchasing decisions, although the cutting tool belongs to necessary consumables, it is not as cheap as possible. Many factors such as the delivery date of the cutting tool, the quality of the cutting tool, etc. will affect the production scheduling and production efficiency, the following points may be factors influencing purchasing decision-making behavior, let’s discuss it one by one.

Cutting tool itself

1. Cutting tool quality
The essence of cutting tools is based on quality, good tool quality not only makes the production process quite stable, but also decreases the finished product defective rate. The CNC machining can be completed with a minimum of manpower, and the finished product can be delivered stably.

2. Cutting tool life
Tool life is the key to the production efficiency, if tool life is generally poor, the CNC machine engineer must be exhausted and change the cutting tool and adjust CNC machine very frequently. Better tool life, can make the CNC machine operate for a longer time, the machine downtime will be short, which greatly increases the production rate and output. The CNC machine engineer will not be too busy.

3. Cutting tool delivery
In the age of timeliness, the accuracy of the delivery time of cutting tools is very important. If the cutting tool manufacturer can provide the cutting tool in the shortest time, it is more attractive to the client and has a high purchasing willingness.

4. Cutting tool applicability
There are hundreds of cutting tools on the market, client can discuss with the machine makers and the cutting tool makers to find the suitable machining method and the applicable cutting tool for each development case. Mass production cases can provide improved and optimized methods to increase production efficiency.

5. Cutting tool price
The price of the cutting tool can affect the client’s willingness to purchase. From perspective of human nature, the cheaper the cutting tool, the better. However, very cheap cutting tools, many customers will worry about the quality of the cutting tools, resulting in longer machine downtime, high defective products and other non-formal expenses. Expensive cutting tools may be easier to use, but after cost analysis, it may not be worthwhile. Therefore, the focus is on the cost performance rate of the cutting tool, and how to find a better cost-effective cutting tool.

Environmental factors

1. Prosperity situation
When the overall environment is in a bad situation, it is afraid that the supply will be oversupplied. At this time, the customer will adjust the production capacity and the production demand will be less which affect the number of purchased cutting tools; When the economy rebounds, the supply is in short supply, the customer must increase the production capacity, the number of purchased cutting tools will also increase to meet the requirements.

2. Order forecast
Some industries or finished products have a low season, and the customer will make purchasing decisions based on the amount of order forecasts.

3. Customer relationship
Customer relationships will affect the customer willingness to purchase. If the cutting tool manufacturer can provide better service, good communication, good cooperation and good integrity, will increase the customer willingness to purchase.

Conclusion

The factors of the cutting tool itself and the environmental factors will affect customer purchasing decision. The cutting tool itself also represents the value of the cutting tool rather than the price. It is believed that as long as the value of the cutting tool is fully presented, the trust of the customer will be obtained and can improve the customer willingness to purchase.